Learning Lab: How to Market Yourself as a Healthcare Quality Professional

The competencies that healthcare quality professionals bring to work every day just might be thebest kept secret in the organization! You are more than data collection and reporting. Your ability to define outcomes, predict performance and identify barriers that impede progress brings a unique perspective to strategic decision making. So, how do you promote those capabilities and secure a “seat at the table” to make sure you have a voice? Using a few proven marketing techniques, you can establish yourself as a trusted advisor and essential member of the leadership team.

Credit CPHQ CE:0.5

Tag(s) Leadership, Career Advancement, Complimentary Member Benefit (Sign In required)

Description

Objectives for this session include:

Know your target audience. Examine various stakeholder profiles and how they impact decision-making.
Communicate at the right level. Relate insightful, compelling ideas that meet your audience “where they are” and lead them to where they need to be.
Establish your brand. Discover the unique capabilities, knowledge, and expertise that makes you unforgettable.

Speaker:

Deborah Bulger, CPHQ
Deb is executive director of strategic programs for RelayHealth, a division of McKesson. She is responsible for the design and integration of programs that optimize the account management strategy for a large national client base spanning a broad portfolio of products and services. As a healthcare quality professional for over 30 years, her expertise includes leadership roles in medical technology, quality management, analytics consulting, and product management and marketing in both provider and vendor organizations. Deb was co-leader of the HQ Essentials Quality Review and Accountability competencies development and currently serves as a member of the NAHQ Competencies Commission.

Refund/Cancellation Policy:NAHQ will not issue any refunds or exchanges for online products once purchased. Please contact our customer service at 8800.966.9392 orinfo@nahq.org with questions prior to purchase.

Technical Requirements:Web browser and internet connection; pop-up windows enabled; Adobe flash player; computer equipped with audio output (speakers or headphones).

Copyright Statement: Copyright © 2016 by the National Association for Healthcare Quality. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, including but not limited to the process of scanning and digitization, or stored in a database or retrieval system without the prior written permission of the publisher.

For permission requests or proper usage information, contact us at info@nahq.org or write to the publisher at the address below:

National Association for Healthcare Quality
8735 W. Higgins Road, Suite 300
Chicago, IL 60631