Speaker: Deborah Bulger, Executive Director, Strategic Programs at RelayHealth The competencies that healthcare quality professionals bring to work every day just might be the best kept secret in the organization! You are more than data collection and reporting. Your ability to define outcomes, predict performance and identify barriers that impede progress brings a unique perspective to strategic decision making. So, how do you promote those capabilities and secure a “seat at the table” to make sure you have a voice? Using a few proven marketing techniques, you can establish yourself as a trusted advisor and essential member of the leadership team.

Learning Objectives: Know your target audience. Examine various stakeholder profiles and how they impact decision-making. Communicate at the right level. Relate insightful, compelling ideas that meet your audience “where they are” and lead them to where they need to be. Establish your brand. Discover the unique capabilities, knowledge and expertise that makes you unforgettable.